By Mayukh Saha / Truth Theory December marked a historic moment in the United States with the hemp legalization. No wonder the industry is now flourishing. It has been estimated that the industry might go up and stand at a value of about $13.03 billion by the year 2026. You might have already come across hemp-derived products in the market, but now Levi Strauss & Co. is capturing a part of the fashion world by using hemp for sustainable clothing. Levi’s is a denim icon and many people will swear by its name. But to keep up with its goodwill, as well as do something for our planet, Levi’s is going for sustainable clothing. While you might think that cotton is a harmless product, the water requirement of cotton is huge, almost 2,655 liters of fresh water, just for cultivation. With processing and finally using it in garments, it takes about 3,781 liters of fresh water. These are data that has been collected from the Stockholm Environmental Institute . Using alternatives like hemp can cut down the water use by 2/3rd. So, in March, Levi’s collaborated with the Outerknown label, to introduce a jacket and a pair of jeans […]
Levi’s Is Using Hemp In Their New Line Of Sustainable Clothing

Latest Articles
Michelin Picks French Startup NEOLINE To Offer Carbon-Free Shipping
The Michelin Group recently signed a transport commitment with NEOLINE, a French startup that provides decarbonized shipping services. This new commitment reflects Michelin’s...
Gigawatt-scale: the world’s 13 largest green-hydrogen projects
Despite all the challenges that 2020 has brought, a staggering 50GW of green-hydrogen electrolysis projects have been announced this year, out of a...
New Prefab Homes Never Need To Be Connected To The Grid
Dvele is a manufacturer of prefabricated homes headquartered in Southern California. Building homes in a factory instead of onsite results in higher quality...
How To Solve Climate Change: Bill Gates Wants You To Know Two Numbers
The world’s fourth-richest person has a plan to save the planet from catastrophic climate change — and it's cheaper than you think. Matthew...
The Next Economy New Plastic Credit Market Calls for Brands to Play a Key...
Plastic credits are poised to generate the momentum necessary to launch a circular plastic economy and give brands the opportunity to act. In...
Casa Colorada merges luxury and sustainability
Homes like the incredible Casa Colorada prove that smart design can blend high-end style with sustainability. The home is named for the clay...