Denim icon Levi Strauss & Co. debuted garments made from a soft hemp-cotton blend in March, and head of innovation Paul Dillinger said he expects 100% cottonized-hemp products in about five years. Hemp uses significantly less water and chemicals than cotton during cultivation. Levi’s has found a way to soften hemp using far less water than was previously used. Dillinger said the long-term goal is to incorporate sustainable cotton blends by using fibers such as hemp into all of its products. This article is part of Business Insider’s ongoing series on Better Capitalism . Visit Business Insider’s homepage for more stories. With the legalization of hemp in the United States last December, the industry has been exploding: Reports and Data estimates it’ll be worth $13.03 billion by 2026. While you’ve probably noticed hemp-derived CBD products everywhere, hemp also has major implications for sustainable clothing — and denim icon Levi Strauss & Co. has made significant progress in making this happen. In March, Levi’s debuted a collaboration with the Outerknown label that includes a pair of jeans and jacket made from a 69%-cotton/31%-hemp blend that feels like pure cotton. Why’s that significant? Hemp, a cannabis plant with a negligible amount […]
Levi’s found a way to make hemp feel like cotton, and it could have big implications for your wardrobe

Latest Articles
USPS cuts emissions with new delivery vehicle fleet
The United States Postal Service announced last week that it was awarded a multi-billion-dollar contract to update the postal delivery fleet. Oshkosh Defense...
How Siemens Energy Is Targeting the US Green Hydrogen Opportunity
Siemens Energy's Silyzer electrolyzer is part of a green hydrogen technology line the company is hoping will gain market share in the nascent...
11 Natural Lawn Alternatives
Laszlo Podor / Getty Images While lush, green lawns are nice, they do very little for the environment. In fact, because so many lawns...
Chemists close in on greener way to make plastics
Conventional polyethylene production, powered by fossil fuels, could one day be replaced by chemical reactors that rely on renewable energy and consume carbon...
A Guide For Eco-Conscious Homeowners in 2021
A Guide for Eco-Conscious Homeowners in 2021
Guest Post By Rebecca Clarke As climate change continues to have an adverse effect on the natural world around...
Miami Beach to cut back on famous palm trees over climate concerns
As a poster child for the climate emergency, Miami Beach has become a world leader in mitigating the effects of sea-level rise. Now...