How the ‘Attenborough Effect’ Is Causing Plastic Pollution to Plunge

Celebrities like Sir David have a unique role to play in reducing plastic waste. In the final episode of Sir David Attenborough’s Blue Planet II series, the iconic environmentalist turned his attention to the growing problem of plastic waste. The episode showed baby birds feeding on bits of plastic, coastlines covered in pollution, and marine environments around the world teeming with plastic waste. Throughout it all, Attenborough urged viewers to become more sustainable — and his efforts seem to have paid off. A new report shows that people in the US and UK reduced their single-use plastic use by 53% over the last 12 months. The authors attribute the steep decline to the “Attenborough effect.” Sir David Attenborough’s environment documentaries are having a positive impact on the public Attenborough’s TV series Blue Planet II and Our Planet are changing people’s behaviour GlobalWebIndex surveyed 3,833 people in the US and UK and found that 82% prefer sustainable packaging for the products they buy in everyday life and 66% are more likely to trust brands that make a pledge to be more sustainable. People have also been inspired by veteran naturalist Sir David Attenborough’s tendency to live out his own advice. […]

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