© FREITAG Every bag they make is different, which creates a real marketing and display problem. FREITAG has been making bags out of used vinyl fabric from the sides of European trucks since 1993, and I suspect that almost every single one is still in service. The fabric is tough and the straps are old seat belts, all materials that last almost forever. Margaret described them: Perhaps what is most remarkable about Freitag is that it is the antithesis of fast-fashion. The first messenger bag designs, introduced 25 years ago, are still for sale. Some designs may be retired, but the introduction of new items operates completely outside of the fashion world’s arbitrary seasons. The price tag is comparable to some haute couture handbags, but the design and durability will outlast them. Lloyd Alter/ a truck on the autobahn/ But as I noted in my post about buying my bag in Berlin , they have a marketing challenge. Because they are made from used tarps from the sides of trucks (they can pack in more stuff and it is easier to access than solid sides), every bag is different. It’s harder than marketing shoes, where you have lots of […]
FREITAG stores are full of cardboard and chopped up old tarps. How do they look so good?

Latest Articles
Kiribati Floating Houses address rising waters and land limitations
Architectural design takes all forms, with a focus from the ground up. But UOOU, an Amsterdam- and London-based design practice, came up with...
Once Imperiled, America’s Bald Eagle Populations Are Soaring
U.S. bald eagle populations have more than quadrupled in the lower 48 states since 2009, according to a new survey from the U.S....
Indigenous peoples by far the best guardians of forests – UN report
The embattled indigenous peoples of Latin America are by far the best guardians of the regions’ forests, according to a UN report, with...
Has Eugene, Oregon, found a ‘superpower’ for climate action?
Organizer Dylan Plummer addresses the crowd during a March protest outside the offices of Northwest Natural, the Eugene, Oregon, gas utility. Activists are...
12-Year-Old Lilly Platt takes on Plastic Pollution / Urban Forestry Growth- Top 5 Happy...
12-Year-Old Lilly Platt takes on Plastic Pollution / Urban Forestry Growth- Top 5 Happy Eco News – 2021-04-12
Thanks for reading the Happy Eco News...
Greta Thunberg: a True Advocate for Environmental and Women’s Rights
In 2018, 15 years old Greta Thunberg became the face of climate change action and took the world by surprise. What started as...