A glimpse into the greening of business practice in the food and beverage industry Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. According to a study done by The World Bank, one of the most worrying predictions about the future is the fact that agricultural production will reduce by 15% to 30% by 2080 due to climate change. This is worrying, because even the current production rates cannot feed the entire world. A substantial percentage of people still suffer from acute famine. This is perhaps why human beings have become very conscious about sustainability efforts . Sustainability refers to the strategic efforts that are made towards meeting the needs of the present generation, without compromising the ability of the future generation from meeting their own needs. In the last two decades, consumer demand for sustainability in any industry has increased- a 2015 world-wide study found that 55% of consumers from 60 countries said they were willing to pay more for products and services from companies committed to social and environmental improvements. At the center of these efforts is the food and beverage industry, which directly affects the agricultural […]


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