Investment is going into plant-based foods from large operators looking to capitalize on the veganism trend and surging demand for sustainable foods . And according to Ecovia Intelligence, 2019 will be the year that plant-based products become mainstream in the food industry. In the UK, Pret A Manger is planning to buy its rival Eat and convert the chain’s 94 sandwich stores into vegetarian outlets. Pret A Manger already operates four Veggie Pret outlets in its portfolio of 400 stores. It plans to expand the operation because of high demand for plant-based meals. Fast-food operators are also investing in meatless products. McDonald’s recently launched the Big Vegan TS, a vegan burger, in the German market. The fast-food chain has already been selling its McVegan burger in Nordic countries. Burger King has launched a meatless Whopper in the US market. Chick-fil-A is also exploring vegan options, while Taco Bell has introduced vegan tacos at selected London outlets this month. Nestlé, the world’s largest food company, has recently launched its Garden Gourmet Incredible Burger in Europe. Made from soya and what protein, it uses vegetable extracts to give the burger a meaty texture. It is planning to launch the meatless burger […]


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