Recently, on 25th April, 2019, The Guardian of UK has reported, "With Meghan, Duchess of Sussex, and Kim Kardashian spotted in vintage wear, and its increasing availability on the high street, it could be the answer to sustainable shopping." Please note, vintage wear is about second-hand clothing. The world is taking note of the humungous negative ecological, social and economic costs of ‘Fast Fashion’ and moving towards what different people have called as Sustainable or Eco or Slow or Ethical Fashion. The minor differences among these terms apart, I would like to call it as the rise of the Happy Fashion, and we now need to make it the new style statement. At the outset I hate to break it to you, but there is no such thing as being 100% sustainable with fashion. The first reason being washing clothes already takes a toll on the environment through the use of water, electricity; and most laundry detergents are not eco-friendly. There are, however, many different ways of approaching the topic that one can learn from, to become more sustainable and decide where one stands. What is Fast Fashion? Fashion is, per definition, a phenomenon related to time: a popular […]


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.