During a conference call with investors on April 30, General Motors CEO Mary Barra said “GM has an industry leading truck franchise and industry leading electrification capabilities. I assure you we will not cede our leadership on either front. We intend to create an all-electric future that includes a complete range of EVs — including full-size pickups.” She added that details about an electric pickup truck from GM would be forthcoming “when competitively appropriate.” Credit: General Motors Detroit News reached out for clarification after the conference call but a GM spokesperson declined to elaborate on Barra’s statement. It was only a few weeks ago that Rivian, the electric truck startup located in Plymouth, Michigan, said “No, thank you” to overtures from GM. Subsequently, Ford jumped in with both feet to place a half billion dollar bet on Rivian. Pickups are the lifeblood of General Motors (and Ford and Chrysler, too). Americans have an apparently insatiable thirst for huge and hugely expensive vehicles. The average selling price for a full size Chevrolet or GMC pickup truck has increased a whopping $5,800 from a year ago. Older readers may remember a time when you could buy a new car for that […]


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