Eight in 10 consumers are trying to reduce their plastic waste and half would be willing to pay higher prices for eco-friendly packaging, according to a survey that highlights the impact of the Blue Planet documentary and the campaign to reduce such rubbish. The research by YouGov shows 46% of people in the UK feel guilty about the amount of plastic they use, which is motivating them to consider changes in their behaviour, including paying more so companies will find alternatives to single-use plastics. The Blue Planet effect: the plastics revolution is just the start | Fiona Gell Read more The sense of guilt was most pronounced among young people: 51% of positive respondents were in the 18-24 age bracket, and the least pronounced (43%) among people in their late 40s and early 50s. Shoppers’ efforts to reduce purchases of products in plastic packaging were focused on the fresh fruit and vegetable aisle (81%), following by household and cleaning products (36%), homeware (32%), health, oral and hair items (27%) and cosmetics (18%). Fifty per cent said they would be willing to pay a higher price for goods in biodegradable packaging. Only 33% were opposed. Out of a weekly shop […]

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