Introducing “Beyond Tacos.” Just two weeks after Burger King announced it was partnering with Impossible Foods to offer a new meatless burger, Del Taco has announced it’s partnering with Beyond Meat to offer new meatless tacos. For the uninitiated, Del Taco is a restaurant chain that sells Mexican food in 580 locations across the US. Now it’s also the first Mexican fast-food concept to sell tacos with Beyond Meat. Starting April 25, the new “Beyond Tacos” will be available in all 580 stores. There’ll be vegetarian (with cheese) and vegan versions. Both sell for $2.49 (the standard taco is $1.49). The partnership is further evidence that plant-based meat is going mainstream, and fast. Startups like Beyond Meat and Impossible Foods are racing to team up with traditionally meat-focused restaurant chains that can introduce plant-based meat to a wide consumer base. “Definitely there’s a sense that there’s a movement going on that’s much bigger than any one company,” Ethan Brown, the founder and CEO of Beyond Meat, told me. “I think competition is good — it helps to grow awareness of the sector.” For their part, the chains are eager to partner with the startups because customers are increasingly seeking […]


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