It’s time for climate change communicators to listen to social science

Climate Desk This story was originally published by Undark and is reproduced here as part of the Climate Desk collaboration. David Wallace-Wells’ recent climate change essay in the New York Times, published as part of the publicity for his new book “The Uninhabitable Earth: Life After Warming,” is, sadly, like a lot of writing on climate change these days: It’s right about the risk, but wrong about how it tries to accomplish the critical goal of raising public concern. Like other essays that have sounded the alarms on global warming — pieces by Bill McKibben , James Hansen , and George Monbiot come to mind — Wallace-Wells’ offers a simple message: I’m scared. People should be scared. Here are the facts. You should be scared too. To be sure, Wallace-Wells and these other writers are thoughtful, intelligent, and well-informed people. And that is precisely how they try to raise concern: with thought, intelligence, and information, couched in the most dramatic terms at the grandest possible scale. Wallace-Wells invokes sweeping concepts like “planet-warming,” “human history,” and global emissions; remote places like the Arctic; broad geographical and geopolitical terms like “coral reefs,” “ice sheet,” and “climate refugees;” and distant timeframes like […]

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