How VF Corp Turns Sustainability And Responsibility Strategies Into Practical Action For Change

Jess Roskelley and David Lama from The North Face athlete team expedition testing the brand’s recently-launched Futurelight breathable-waterproof outerwear technology. VF Corporation , a global leader in branded lifestyle apparel, footwear and accessories, has been recognized as one of the 2019 World’s Most Ethical Companies by the Ethisphere Institute , a global leader in defining and advancing the standards of ethical business practices. Steve Rendle, VF’s Chairman, President and CEO, said, “As a purpose-led company, we take deliberate actions to embed high ethical, social and environmental standards throughout all aspects of our business. This recognition is a testament to the commitment of VF associates across our global enterprise to work with integrity and lead by example.” Ethisphere’s CEO Timothy Erblich added, “Companies like VF that take the long view with a purpose-based strategy are proven to not only outperform, but last.” Alongside its high profile in fashion and lifestyle, its iconic brand The North Face has maintained a clear identity as a performance outdoor brand. I asked two key VF Corp leaders in Europe to elaborate on strategy and execution. Martino Scabbia Guerrini is Group President, VF Corporation, Europe, Middle East, Africa (EMEA) whilst Anna Maria Rugarli holds the […]

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