The world needs to halve greenhouse gas emissions by 2030 to keep global warming below 1.5°C At Davos 2019, 16-year old Swedish climate activist Greta Thunberg told business leaders that we need to start treating the climate crisis as a crisis. She is right. We need the fastest energy transition in history. From how we consume, produce and work to what we eat, the world needs to cut climate emissions in half by 2030. That’s 12 years away. Some call for a Green New Deal, a Marshall Plan or even wartime mobilization of economic sectors. We probably need all of the above. But don’t forget that transformation is unstoppable in the Fourth Industrial Revolution (4IR). When it comes to climate change, the 4IR is the biggest wildcard out there. Bill Gates once said that “we overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction”. We agree. Through e-commerce, search and social media, tech giants influence the decisions of billions of Earth’s consumers and voters every day. This could drive up emissions and spin back the climate clock 50 million […]


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