By now, you’ve likely heard the argument to eat less meat for the health of the planet . Heck, even Beyoncé has been pushing this message , dangling the prospect of free concert tickets for life before fans to raise interest in plant-based eating for the environment. But if you’re an omnivore starving while staring at a menu, it can be hard for the future of planet Earth to compete with the appeal of a big, juicy burger. "The language for meat, and beef in particular, just sounds so much more delicious," says Daniel Vennard . And labels like "meat-free," "vegan," and "vegetarian" tend to be turn offs for consumers. "People don’t create positive associations with how it’s going to taste and don’t feel it’s very indulgent." And that’s a real problem for Vennard: As head of the World Resources Institute’s Better Buying Lab , it’s his job to work with food companies, behavioral economists and marketing experts to find ways to get people to eat more sustainably. Or, as he puts it, to make "this party sound even better than the other party." The solution, summarized in a new report from the Better Buying Lab, is this: Focus […]
Latest Articles
22 Large-Scale Solar Energy Projects to Deliver Affordable Electricity to Thousands of Families Across...
Takeaways: The state of New York's 22 large-scale solar and energy storage projects will deliver enough, clean, affordable energy to power over 620 000...
Japan Is Dropping a Gargantuan Turbine Into The Ocean to Harness ‘Limitless’ Energy
Takeaways: Japanese engineers have constructed a turbine that can withstand the ocean's currents to transform its flow into a limitless electricity supply.
The 330-ton...
How Heat Pumps Can Suck 3 to 5 Times More Energy Out Than the...
Takeaways: A heat pump can move 3 to 5 times the heat you put in.
Heat pump technology has been shown to be 300...
The ‘World’s Largest’ Solar Power Storage Project will Displace 1.4M Tons of Coal
Takeaways: Enrique Razon, the Philippines' second-richest person, is building the "world's largest" solar power facility.
The facility will have 2500 to 3500 megawatts of...
Want to Travel More Sustainably? Look to Indigenous Tourism Experiences
Takeaways: Indigenous tourism experiences are becoming increasingly popular for travellers looking to support local communities and protect natural environments.
Indigenous People can share their...
EU Parliament Backs 2035 End Date for Combustion Engine Cars
Takeaways: The European Parliament has voted to phase out combustion engines entirely by 2035.
This is a significant step forward for climate action, air...