World Wildlife Fund-Australia (WWF-Australia) has announced the launch of a supply chain tool that uses blockchain to allow businesses and consumers to track food items, according to a tweet today, Jan. 17. The platform, dubbed OpenSC, is the product of a partnership between WWF-Australia and BCG Digital Ventures (BCGDV) — the global corporate venture, investment and incubation arm of United States -based Boston Consulting Group. According to a post on the WWF site, the system allows both businesses to track products they produce, and consumers to view the origins of said products via a “unique blockchain code at the product’s point of origin.” The platform distributes QR codes to products made by client corporations signing up to the scheme. The codes are then linked to a blockchain platform to allow consumers to check the origin and life cycle of the specific product. Example of how OpenSC tracks a wild-caught fish Example of how OpenSC tracks a wild-caught fish. Source: WWF-Australia The aim is reportedly to empower consumers with the knowledge of exactly what they are buying so they can purposely make an ethical choice. In turn, producers will no longer be able to use the complexities of supply chains […]


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