The "zero-waste" movement promotes bringing your own containers — and buying in bulk. A growing number of New Yorkers are willing to pay double for “zero-waste” groceries. It’s all part of the package(-free) deal for a new wave of eco-conscious consumers who would rather stretch their paycheck than the planet’s sustainability. The tagline at Precycle, a grocery store that opened this month in Brooklyn’s hipster hub, Bushwick: “Just food — no packaging.” Instead, customers bring their own jars, bags and old takeout containers to load up on items such as organic pasta ($9.59 a pound) and brown rice ($4.99 a pound) — at twice the price they sell for at mainstream retailers such as Whole Foods. “Ordinary food” just won’t cut it for proponents of the zero-waste lifestyle, Precycle owner Katerina Bogatireva tells the Wall Street Journal . The bulk goods these environmentalist eaters crave are ideally organic, sustainably produced and locally sourced. And it’s no secret that zero-waste merchants pass the increased costs on to customers, Lauren Singer, owner of Williamsburg’s year-old Package Free Shop , tells the Journal she would gladly lower frustratingly prohibitive prices, but ”I don’t set prices, the manufacturers do.” Still, Singer is a […]


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