This article first appeared in our autumn ’18 issue of MyGreenPod Magazine , The Consumer Revolution, distributed with the Guardian on 16 Nov 2018. Click here to subscribe to our digital edition and get each issue delivered straight to your inbox Surfers Against Sewage (SAS), one of the UK’s most active and successful environmental charities, is a grassroots movement that started in Porthtowan Village Hall in 1990. It was set up by people who were sick of seeing sewage in our seas and on our beaches; worse still, they were fed up of getting ill when doing the sports they loved: surfing, swimming, windsurfing and anything else that involved being in the sea. ‘In May 1990 it was decided that enough was enough’, says Hugo Tagholm, chief executive of SAS. ‘It was surfers’ direct contact with the ocean and their subsequent exposure to the sewage pollution at the time that was the visceral driving force behind the emerging organisation. The direct relationship with the ocean and coastal environment is the foundation to the organisation that remains a powerful basis for everything we do to this day.’ Surfboards in boardrooms For the first decade SAS was a single-issue campaign group; […]


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