Environmentally conscious consumers are demanding bigger sustainability efforts from brands, says the latest report from Mintel As consumers’ concern about the environment continues to grow, beauty brands must take sustainable packaging to the next level in 2019, according to market researcher Mintel. With an increasing number of people being affected by natural disasters and depleting water resources, ‘sub-zero waste’ is set to be the next global beauty trend as . . . This is a small extract of the full article which is available ONLY to premium content subscribers . Subscribers sign-in (top right) to read the article. Or Subscribe now to premium content on Cosmetics Business

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