Reclaimed materials and a massive green wall transports Denali shoppers to the great outdoors

Earlier this fall, Connecticut-based, multidisciplinary design practice Pirie Associates completed a biophilic store that evokes the image of a romantic, aging barn bursting with lush greenery. The newly opened Providence, Rhode Island store was created as the eighth brick-and-mortar location for the outdoor clothing and gear retail chain Denali . The store sits next to Brown University on Thayer Street and brings together a massive, low-maintenance vertical green wall with a predominately timber material palette to pull the outdoors in. Most of the materials were reclaimed in keeping with the company’s commitment to environmental stewardship. Sheathed within a brick-and-steel envelope that complements the surrounding urban fabric, the new Denali Providence store greets passersby with full-height glazing on the ground floor. Though the shop might seem like the average brick-and-mortar building from the outside, shoppers are treated to a visual surprise in the woodland-inspired interior with a double-height space filled with 20 birch tree poles — with the bark intact — as well as a large vertical green wall filled with New England plants and overhead skylights that provide natural light. The design aims “to transport customers to a new state of mind with a biophilic interior ‘kit-of-parts’ [that Pirie […]

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