Beauty Brand KEVIN.MURPHY To Make Packaging From 100% Recycled Ocean Plastic

By: Rudy Sanchez Starting in 2019, Kevin Murphy, the stylist behind hair care brand KEVIN.MURPHY , announced that the beauty brand’s bottles will now be made from 100% recycled ocean plastic. This isn’t the only environmentally conscious move by the brand, as KEVIN.MURPHY products use natural surfactants instead of sulfates , is a partner with Green Circle Salons , an organization that provides hairdressers with a way to repurpose beauty salon waste. They also donate a portion of sales to Climate Reality Project Australia , an Australian branch of Al Gore’s climate change leadership program whose mission is to educate the public about the harmful effects of climate change and to work toward solutions at a grassroots level worldwide. “This change is for the future of our environment and for us to be truly sustainable," said Murphy in Modern Salon , "to clean up our oceans for the sake of our planet and for future generations. A lot of plastic ends up in the ocean—literally, tons of it. According to one study , the Great Pacific Garbage Patch is made up of an estimated 80 million kilograms of plastic and is now twice the size of Texas. The effort […]

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