The beautiful Awake Watch is the world’s most eco-friendly timepiece

Built to last using sustainably sourced materials, Awake offers luxury-brand quality at a reasonable price point. Two young French entrepreneurs say they have designed the world’s most eco-friendly watch, and if you take a look at what they’ve done, you’ll probably agree. The Awake Watch is not only beautiful to look at and impressively versatile for every situation, whether you’re hiking in the rain or attending an important meeting, but it’s made entirely from sustainably sourced materials. There are four different wrist bands. The standard band is made from recycled plastic, sourced from water bottles collected in Southeast Asia and Japan. As production ramps up, the company plans to remove 20 tons of plastic from ocean waters annually, through band production and beach cleanup efforts. From the campaign description: "We turn the plastic into pellets, and then into nylon yarn. We create our straps directly from rolls of this material, which is made using no chemical dyes, and is certified by the Global Recycled Standard label. This strap has a story to tell, and that is why we called it Phoenix." An upgrade can get you a vegetable-tanned leather strap, made in France using […]

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