Free market economics often results in damage to natural areas when the value of these areas is not accounted for. However, even without a consideration of the value of a healthy ecosystem, the markets demand best ROI, this is where green power makes the most sense.

A mega solar power plant in the northern prefecture of Aomori. The liberalization of Japan’s energy market in 2016 has made more renewable energy plans available to consumers. © Reuters TOKYO — More Japanese companies are promising to source all of their electricity from renewable energy in 10 to 30 years, a trend that could in turn spur investment to bolster grid capacity to accommodate demand. Tech provider Fujitsu will as early as this month join RE100, the global initiative of major companies committed to 100% renewable power. The company currently sources just 7% of its power from clean energy but plans to achieve a full switchover by 2050. Retailer Marui Group aims to reach 100% renewal energy by 2030. One of its locations will begin using electricity from wind power supplied by utility Minna Denryoku in September. RE100 has gained 138 members since its founding in 2014. Big name members like Apple and Google already generate all of their electricity from renewable sources, thanks to investments in such projects as mega solar plants and wind farms. Copier maker Ricoh became the first Japanese company to join the initiative in April 2017. The list now includes developers Sekisui House […]


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