Touted as the first vegetable based burger that tastes like beef, this burger is expected to displace the traditional veggie burger on most menus.

Canadians can sample the Beyond Meat veggie burger made to look and taste like beef at A&W restaurants starting today. The burger chain partnered with California-based Beyond Meat to create a plant-based burger that it is now serving at its more than 925 restaurants across Canada. Unable to play video. HTML5 is not supported! The company, whose investors include Bill Gates and Leonardo DiCaprio, makes its Beyond Meat burger with beets to mimic beef’s red colouring, and coconut oil and potato starch to give it a similar juiciness and chew. More from HuffPost Canada: A&W says it is the first national burger chain to bring the plant-based burger to Canadian customers and Beyond Meat’s largest restaurant partner. Beyond Meat sells its plant-based burgers, sausages, and chicken strips at thousands of American retailers and the company says its products are served at over 11,000 restaurants and other food service outlets mostly in the U.S.

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