Shared bikes are not just for tourists, the cities who allow them to be deployed are collecting out a lot of interesting data about the users.
Love them or hate them, they’re generating loads of newfound data This past spring, clusters of brightly colored dockless shared bikes (DSBs) began to proliferate on San Diego’s city sidewalks like tulips after a spring rain. They were put there by companies—such as Lime, Ofo, and Mobike—seeking to disrupt the status quo of California’s omnipresent car culture. As a result, thousands of DSBs ended up scattered around commercial districts and residential neighborhoods. Dozens of markets—from major metropolitan cities like Minneapolis and Dallas to college campuses like Arkansas State University—have similarly bike-strewn landscapes as a result of the DSB wave, which added 44,000 bikes to U.S. streets in 2017. The companies behind DSBs are united in their eagerness to capitalize on the so-called sharing economy (which has exploded since the dawn of Uber and Airbnb) by changing the way people travel and commute. The premise of DSBs is simple: Why own a set of wheels when you can rent them? Instead of driving, busing, requesting a Lyft, or having to own and maintain a traditional docked bicycle, DSB customers simply download an app to their smartphone, locate a DSB (or even an electric scooter ), and scan the QR code […]