Dairy sales drop while vegan options like Miyoko’s cheese are climbing Consumers are growing weary of dairy. Sales of milk continue to drop – recent data released by the Dairy Farmers of America showed a $1.1 billion loss in revenue for the dairy industry in 2018 — an eight percent drop over 2017. The decline is far more systemic and dire for dairy producers in the U.S. and across the globe — milk consumption is at a fraction of where it was in the early 2000s. According to USDA data, milk sales declined by 22 percent between 2000 and 2016. Those numbers are down significantly from the 1970s and 1980s. The Milk Industry Declines “[B]y the time the famous ’90s-era ‘Got Milk’ advertising campaign hit the airwaves and pages of magazines, liquid milk sales were already on the decline,” NPR’s The Salt reports. And despite the health halo that surrounded milk, particularly for children — a myth that still permeates the nation’s school systems today — by the 1970s, research was beginning to point to the health risks connected to consuming dairy. Nearly seventy-five percent of Black Americans are lactose intolerant , and Harvard cites dairy as the number […]

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