Iceland was the first UK supermarket to trial a plastic bottle deposit program. Pictures Ltd. / Corbis via Getty Images One UK store’s attempt to fight plastic pollution has turned out to be a smashing success. Last year, supermarket chain Iceland became the first UK retailer to install "reverse vending machines" that allow customers to return plastic bottles purchased at the store and receive a 10 pence voucher in return. The program has proved popular, according to figures published Wednesday and reported by The Guardian . Customers had returned 311,500 bottles to date. In 2018 we launched our reverse recycling scheme in stores across the UK, clocking up a total of 311,500 bottles du… https://t.co/fYgbdDjLJK — Iceland Foods ❄️ (@IcelandFoods) 1546534800.0 "Iceland has continually led the way in the fight against the scourge of plastic since making our announcement to eliminate plastic from our own-label product packaging," Iceland Managing Director Richard Walker said, according to The Guardian. "The launch of reverse vending machine trials in our stores is one sign of this. We’ve gained hugely valuable insights into both consumer interest and the functionality of the schemes, and it’s clear from the results that consumers want to tackle the […]

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